About Us

SITA Couture is a sustainable lifestyle apparel brand proudly based in Los Angeles, California. Every piece is designed and manufactured in the USA using eco-friendly materials, season after season.

Blending style, elegance, and versatility, our collections empower the everyday woman while also gracing the wardrobes of leading resorts, spas, and boutiques worldwide.

At SITA Couture, we believe fashion is an energy, not an age. Our mission is to support women everywhere, encouraging lives filled with love, dedication, and courage. We care deeply about the women who wear our designs, and they, in turn, care about the world.

Our collections are best known for well-crafted silhouettes that support an active lifestyle while delivering ultimate comfort and high-fashion appeal. From body-hugging styles with feminine details to timeless seasonal staples, every garment is created to inspire strength, sensuality, and individuality. Designed with eco-conscious fabrics, our pieces embody versatility and a fearless spirit because we believe anything can be accomplished in the right outfit.

The SITA Couture woman is diverse and dynamic: yoga enthusiasts, free thinkers, athletes, moms, environmentalists, media personalities, and conscious entrepreneurs. She cares about what she wears, where it’s made, who makes it, and how it makes her feel. Our brand speaks directly to this aware, empowered audience who embraces sustainability and celebrates style without compromise.

- Los Angeles Business Journal -
SITA Couture "Rising Brand of the Year 2020"